Featuring:
Brittany Baer of Gild Beauty Bar will provide a runway makeup demonstration. Brittany began her beauty career in 2006 at the Make-Up Designory Los Angeles School of Make-Up, later earning a Bachelors in Small Business Entrepreneurship from CSU Chico. Her motto is “loyalty to the craft”; she believes a true professional should never compromise the quality of their work or the tools they use. Amanda Fator a platform artist for Sexy Hair will a provide runway hair demonstration. Amanda Fator is a hair artist living and working in downtown Redding, California. She is available for on-site locations, or at her salon space at Studio S, in Downtown Redding, California. Amanda has been a licensed Cosmetologist and pursuing her career since 2003. She specializes in wide variety of services. She has participated as a hairstylist in 2016 Fall New York Fashion Week, for industry icon Betsey Johnson and the groundbreaking duo The Blonds. She regularly partners with local creative teams to create unique editorial looks. Robin N Fator co-executive director of Redding Fashion Alliance owner and designer of Dark Pony Designs and creative director of Real Fake Magazine will provide model coaching, runway walking, and tips for working with a fashion show team. @Hannah Littier sewing instructor for Redding Fashion Alliance and graduate of California Polytechnic State University in 2017 with a bachelors degree in Theatre (costume design) and minor in Dance will help with model coaching and walking the runway. This event is free to all designers and models wishing to participate in the Redding Fashion Week- Fashion Show Gala  Dear Northern California Community Members- The Carr Fire continues to be a devastating presence in our community. We recognize the far reaching effects it is having on local people, businesses, and organizations. The current atmosphere of disaster has caused us to take pause and carefully consider how we can contribute to the rebuilding of Redding and the surrounding areas. After much consideration and deliberation, we have made the decision to move forward with Redding Fashion Week. You may be wondering how a fashion week can help to rebuild a community affected by disaster. We believe that we can support the economic vitality of our local fashion industry-related business community by creating events designed to highlight their value, strengths, and relevancy. Located in the Redding Cultural District, we are committed to showcasing the creative talent in the Northstate. One of our goals is to to show the strength and resiliency of its citizens, and creating positive media attention for the Redding area. We know that Redding Fashion Week is just one piece in a giant puzzle of recovery in the wake of this debilitating fire. One of our outcomes for this Fashion Week is to establish a scholarship fund for children and adults who need financial support in order to participate in the educational programming that we offer in sewing, fashion design, and business. In addition, we will create an Emerging Fashion Designer Fund to support two individuals to start a fashion collection and to provide free makerspace for one year. We hope to make a sustainable impact on the future of making. This week of events is partially funded by a micro-grant from the Redding Cultural District, Redding Bank of Commerce, Carousel Boutique, and will highlight local creatives in the fashion industry north of Sacramento. For a complete schedule of events, times and locations, please visit our website: https://www.reddingfashionalliance.org/reddingfashionweek.html To purchase tickets please visit: https://www.eventbrite.com/o/redding-fashion-alliance-17348742015, or stop by our Downtown location at 1698 Market Street, Wednesday-Saturday 11-4pm. Our Stronger Than Carr tote bag project is off and running. The community response, far and wide, has been so positive. Thank you to all of our amazing volunteers who have donated their time and sewing skills to make these one-of-a-kind tote bags. The beautiful fabric donated by local business ReNEWal Home Decor makes each one a unique combination of prints and colors. Sandy Scott (pictured) and Gini Holmes, two of our volunteers and local clothing designers, have a special place in our hearts. Sandy lost her home in Old Shasta, that included all of their fabric as well as printing and dyeing equipment to the Carr Fire. Sandy and Gini are design and business partners for their handmade brand Venus d'Pyro. Venus d'Pyro was our first pop-up retail event at Redding Fashion Alliance back in January. If you are interested in purchasing a bag they are $40 + tax. 75% of the proceeds will go to the Stronger Than Carr Community Disaster Relief Fund, administered by the Shasta Regional Community Foundation. The tote bags are being sold on a first come, first serve basis at 1698 Market Street in Downtown Redding, and at this time they are not available for online purchase. Redding Fashion Alliance is open Wednesday-Saturday 11-4pm. So many volunteers to thank! Gini Holmes, Jan Kearns, Sandy Scott, Lana Granfors, Francie Sullivan, Caroline Maynor, Nicole Mrazek, Pamela Llano, Tina Bennett, Judy Donovan and More! If you are interested in volunteering - please contact Caroline at 276-0458 to schedule a time to come in or email her at caroline@reddingfashionalliance.org  Beginning August 1, 2018 the Redding Fashion Alliance, a non profit organization and a fiscal project of the Shasta County Arts Council is opening its doors free of charge to all makers and designers in the textile, sewing, fashion, and manufacturing industries that have been impacted by the Carr Fire and need a place/equipment/space to work and create.
This includes: sewers, designers, quilters, photographers, jewelers, weavers, knitters, pattern makers, crocheters, makers of bags, shoes, accessories, industrial sewists, alterationists, embroidery artists, textile makers etc., Available to children and adults. Children 15 and under must be accompanied by an adult. Open Hours: Wednesday - Saturday 11-4pm and/or by appointment. Contact Info: Location- 1698 Market Street, Redding, Ca 96001 (street parking or parking structure) 530-276-0458 info@reddingfashionalliance.org www.reddingfashionalliance.org Amenities available: Air Conditioning WiFi 2 cutting tables 10 home sewing machines 3 irons and ironing boards 3 sergers (2 home- 1 industrial) Scissors, rulers, and other sewing tools 1 Straight stitch industrial machine 2 industrial walking foot machines 1 coverstitch industrial machine Photo backdrop and lighting equipment Thread Sewing patterns Fabric  After years of sewing home décor, accessories and quilts, I’ve recently been getting back into garment construction. Although a bit rusty at the beginning, I’ve found that it has been rewarding and a lot of fun to create clothing pieces that fit well and look good. Learning some new finishing techniques has made such a difference in updating patterns and giving garments a professional look. The latest finish I’ve learned is how to make a top stitched French seam. This is the seam used on jeans, denim jackets and work shirts. It is created by making a double seam that is used to hide the rough edges of fabric, and then top stitching the seam into place. I used it to finish a couple of casual swing dresses with great results. Here are the steps to create this seam:
One of the joys of working at Redding Fashion Alliance is the opportunity to share ideas and techniques with other makers. Learning new skills helps keep sewing fresh and fun! By: Jan KearnsCo-Executive Director of the Redding Fashion Alliance, sewist, and owner of the handmade neckwear company Gold Coast Goods. Photos by Dave Wakely of Go Play! Art and Design The Redding Fashion Alliance and The Whole Earth and Watershed Festival along with instructor Pamela Llano produced the Eco Fashion Show featuring students and community members.
Clothing featured in the show were part of 1 or more of the following categories: *Upcycling~ The art of making new, one of a kind creations by combining and using existing items from your closet, your friends, the thrifts store, garage sales etc. * Trashion~ Wearable creations and statement pieces made incorporating items that would otherwise be headed to the trash or recycle bin. * Eco Friendly Fashion~ Beyond just inspired by nature, we are looking for designs that incorporate processes and techniques that use natural materials, and/or reduce environmental damage in some way. Special Thanks to: Dave Wakely Peggy Rebol Robin Fator Jan Kearns Wrap and Pack  photo by Jamie Solorio What is a pop up shop? Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that started in Los Angeles and now pop up all over the world. Redding Fashion Alliance is bringing this experiential shopping to downtown Redding. Venus d'Pyro was our first featured popup shop from February 2-March 2, 2018. Learn more about these amazing makers: About the Designers:
 Sandy Scott creates fused glass jewelry, accessories and home products influenced by Asian architecture and textiles from the 30's and 40's. She is constantly absorbing influences and ideas from the world around her. Once she gets an idea, she sketches a loose design and creates patterns. Using these patterns, she cuts and layers the glass to create individual components which are fused in a high temperature kiln before being assembled with silver or gold findings. She often embellishes these pieces with vintage beading.
Sandy is for the most part a self taught artist, with a definite love of diverse methods and materials. Her creative strength is innovation, to see fabric as glass, vegetation as metal sculpture, life as art. I am for the most part a self taught artist, with a definite love of diverse methods and materials. My creative strength I believe is innovation, to see fabric as glass, vegetation as metal sculpture, life as art. I enjoy expressing a single idea in a myriad of ways, just to make certain I have explored my options. Creativity is a gift we all possess and the more we use it, the more complete our experience of the world is. I hope you are all creating something today. Metal sculpture is next on my list. What's on yours? phone: 530-945-6301  Designers Gini Holmes and Sandy Scott of Venus d'Pyro photo by Jamie Solorio Venus D'Pyro PopUp Shop February 2nd - March 2nd 2018 at Redding Fashion Alliance 1698 Market Street - Downtown Redding Shop Local Wednesday-Saturday 11-4pm We had a wonderful opening night for our retail shop on February 2nd, 2018! It was great to see the local community supporting our local designers including Venus d'Pyro. If you missed this event, you can shop this popup shop along with 15 additional local makers and designers. We are located at 1698 Market Street and we are open Wednesday - Saturday 11-4pm SHOP LOCAL. Special thanks to our event photographer Jamie Solorio     All images courtesy of Jamie Solorio Photography The Redding Fashion Alliance celebrated the holiday season and their relocation to the downtown area with a Holiday Open House event on December 22, 2017. Members of the Redding community stopped by 1698 Market Street to tour the maker space, network, mingle, meet the directors, enjoy the refreshments, and find out more about utilizing the organization.
Special Thanks to: Jan Kearns (catering) Gini Holmes (volunteer) Jamie Solorio Photography (images)   <<<<Redding Fashion Alliance Receives Grant from The McConnell Foundation to Activate Underutilized Space Downtown >>>>
Redding, California (Wednesday, December 20, 2017) -- The McConnell Foundation has awarded the Redding Fashion Alliance a $115,000 grant for the purpose of programming to activate the otherwise-underutilized space in the downtown Redding area. “We are honored that The McConnell Foundation has provided this opportunity for Redding Fashion Alliance to become a part of a growing and thriving downtown. We’re excited to be able to add to the cultural and retail presence that currently exists with other shops including For Elyse, Enjoy the Store, Carousel and Dandelion” said Jan Kearns, Co-Director of Redding Fashion Alliance. “This grant is such a game changer for the Redding Fashion Alliance, it means so much to have the support of The McConnell Foundation. To celebrate this amazing step we hare hosting a Holiday Open House on Friday, December 22 from 4pm-8pm. Come by and meet the directors, tour the Maker Space, sign up for classes, network, and enjoy some delightful refreshments,” said Robin N Fator Co-Director of Redding Fashion Alliance. This grant is for programming initiatives such as: • Teaching sewing and business classes • Offering a maker space for sewists and designers, complete with sewing machines, a pressing station, and photography studio equipment for day use • Providing retail environment for local designers to sell their work • Activating a smart classroom that will be available for meeting and teaching • Hosting Pop-Up events and a fashion-focused gala event in the fall in the downtown core • Celebrating Downtown Redding Fashion Week, in conjunction with the Redding Cultural District The Redding Cultural District is a new, 5-year designation which has been newly- awarded to Redding by the California Arts Council. This activation space at 1698 Market Street (the empty storefront that is the former location of Pages Copy Center) is located within the Redding Cultural District. “Creative placemaking and fostering local makers are both critical strategies for downtown revitalization. Programming a maker space with visually-rich window displays in a high-traffic area will drive foot traffic to the downtown Promenade, just steps away from the Cascade Theatre in the heart of downtown,” said Rachel Hatch, Program Officer for Community Vitality at The McConnell Foundation. The Redding Fashion Alliance exists to foster and strengthen the local fashion community through education, economic development and collaboration. Its purpose is to support creative people in the local fashion, textile and retail industries. There are 1.8 million fashion industry employees in the U.S., and the U.S. annually spends $370 billion on fashion. Redding has a fashion history with beloved brands like Lorelei’s and Van Eli shoes. Today, skilled sewers are employed in local businesses like Yates Gear, Redding Canvas and more. A key goal of the Redding Fashion Alliance is to build a skilled workforce that manufacturing businesses can access for industrial sewing. The Alliance aims to fill the education gap in the local area for advanced sewing instruction and design for both children and adults. Currently a vendor for some charter schools, the organization will continue to provide fashion design and sewing instruction to children in Shasta County. Last month, The Redding Fashion Alliance received a grant of $10,000 from The Women’s Fund: Making Opportunities for Success. This project, a partnership between Redding Fashion Alliance, The Women’s Business Center at JEDI, and One SAFE Place, will provide women affected by domestic violence with training in sewing, financial literacy and entrepreneurship leading to economic self‐sufficiency and living wage jobs. ---- About Redding Fashion Alliance: The Redding Fashion Alliance exists to foster and strengthen the local fashion community through education, economic development and collaboration. The Redding Fashion Alliance is a fiscal project of the Shasta County Arts Council. More at http://www.reddingfashionalliance.org. About Co-Director Jan Kearns: As a retired educational administrator with more than 35 years of experience, Jan managed a direct annual budget of $14M and 70 employees. She has authored handbooks on developing and implementing educational programs and services for the California Department of Education and in 2010 was named Special Education Administrator of the Year for the Association of California School Administrators. Since retirement, she cofounded Gold Coast Goods, which makes neckwear that sells in 16 retail shops in 6 states as well as through it’s online website, Etsy, Scoutmob, Facebook, Instagram, and Pinterest. About Co-Director Robin Fator: In 2009, Robin Fator founded Dark Pony Designs, a handmade women’s wear company. Robin is a self‐taught fashion designer, having first mastered sewing, and then the business of fashion. She is an Etsy certified craft entrepreneurship instructor and teaches others how to be Etsy entrepreneurs at JEDI (Jefferson Economic Development Institute) and is the recipient of a Kiva micro‐loan of $10,000 from 86 funders including many individuals including Reed Hoffman of LinkedIn, but also organizational backers such as Capital One, Carnegie Mellon, Upstart (an online lending company started by ex‐Googlers), and Ernst & Young. More here: https://www.kiva.org/lend/1091120. |
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